Really loved how you pulled atmosphere out of the abstract and showed it as a felt design decision, not just colors or fonts, but the emotional and cognitive “pre-frame” that greets users before they even think. The Snapchat vs Tinder point especially nails how two products with the same broad goal can create wildly different mindsets.
Really loved how you pulled atmosphere out of the abstract and showed it as a felt design decision, not just colors or fonts, but the emotional and cognitive “pre-frame” that greets users before they even think. The Snapchat vs Tinder point especially nails how two products with the same broad goal can create wildly different mindsets.
Thanks, Jordan :)